Atlantic Business – The Water Cooler: Drink It In

St. John’s entrepreneur opens wine school for the masses

Tracey Dobbin insists people are trading in their beer mugs for wine glasses.

She may be right. Statistics from California-based Wine Institute show global wine consumption grew by 3.3 per cent from 2008 to 2011. That’s provided a business opportunity for the St. John’s native, who opened Autour du Vin this spring. Dobbin’s business is both a wine school and an agency specializing in wine tourism. But it isn’t based solely in Atlantic Canada; the head office is in one of the wine-making capitals of the world, Bordeaux, France.

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Testimonials

  • Tracey is an excellent instructor. Not only is she highly knowledgeable, but her passion and enthusiasm for wine manifests itself in her teaching style. Her classes are fun, engaging and bring the subject matter to life. Tracey's courses provide students…

    Genevieve R.
    - USA

  • Tracey is the best teacher I have ever had. She is amazingly patient and she refuses to let go before she has found the proper way to explain to me the things I don't understand, using different metaphors, approaches and…

    Benedicte Helvershou
    Product Manager - Norway

  • I met Tracey Dobbin at an educational weekend I ran in September 2013 at a vineyard near Bristol...Tracey and I decided to run a repeat course over one day in Bordeaux, to correspond with a scheduled MW course...Tracey capably managed…

    Dr. Richard Smart
    International viticulture scientist and consultant -

  • Sitting in Switzerland by lake Geneva and sipping some local gamay, swirling and checking out red fruits and acidity :)) omg your class was soooo interesting and I am so impressed how knowledgeable you are! And inspiring!! You have a…

    Helga Natas
    Sovex Grands Chateaux - Export Manager -

  • Just wanted to say thanks again for your great instruction in the class this past week.  You made the experience approachable, fun, and of course educational.  I am not sure if I will pursue level 4, but I feel this…

    Nathan Pryor, Managing Partner,
    Mainbrace International Ltd. - Halifax, Canada

  • Tracey's tutoring wine guided tastings are a combination of high standards and a practical, fun approach. The wines selected and tasted communicate her passion for discovering and presenting wines both for didactic reasons and for pleasure.

    Davide Agus
    Wine Consultant - Italy

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